Bolero has been since long the best selling MUV in India, though now its facing stiff competition in sales numbers from Hyundai's Creta. Bolero lacks the modern touch one expects for an urban SUV and is quite outdated while lacking overall comfort.  However, the simple and tough construction means its can take on years of rough use and that makes it quite utilitarian.  Maintenance is very much on lower side which has helped Bolero earn a good reputation in rural market.  Bolero is a "Rural Ruler". 