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<b></b></p><p></p><p>&nbsp; Asia’s largest auto expo at Delhi, 2016 was a symposium full of mix emotions, as an expo in itself was a huge success; nevertheless missed the largest (auto expo of its continent feel in the air. Maybe due to some major upcoming brands of Indian market, despite new products up their sleeves opt to stay out.) In the market scenario where companies jump-in to grab minutest of the opportunity to take their share, it’s quite surprising when few major brands like DC, Maserati, Mini, Skoda and Volvo missed out to be there to flaunt their recent and upcoming significant launches.</p><p> </p><p>Though mighty brands like Ferrari, Lamborghini, RR, Porsche and others also missed, their absence didn’t impair anything. But for DC, Maserati, Mini, Skoda and Volvo; it was great gone opportunity to showcase their ability and gain popularity for their brands. It’s never a smart option of stay out of the program where thousands of enthusiasts or causal person and potential buyers visit for sole purpose of automobiles and their future direction. There is no better way to reach mass then through this platform.</p><p><b>Skoda</b></p><p>Skoda is going to launch its flagship product Superb on 23rd Feb with officially ceremony. It’s all new design and features are much awaited! Truly it was a major miss at Auto expo 2016. It could have easily been one of the major attractions at expo and gained mass popularity which is always a good thing for the company. It has already created lot of buzz in the market as its current generation is also well praised. With new Octavia launched recently, it would have also been benefited by its display at auto expo showing company’s promising line up and potential to take giants. But company has opted very unconventional marketing methodology for 2016 by staying out of Asia’s biggest auto expo which was perfectly timed keeping its major launch in coming week. It would have been able to get all the attention it ever wanted for the launch; that too when things were moving with the wave. </p><p><b>DC</b></p><p>For a company rising and growing, making their presence felt time to time and showing their potential is very significant. Last year DC launched their first mass production variant and India’s own Super Car as Avanti. Since then, it has created many tidal waves in the industry. Yet is has not been able to succeed in a manner DC would have hopped and in times like this, missing auto expo to grab mass crowd attention and gain more popularity by making their presence felt was needed. It’s Make in India tag would also have gone with the trending thing helping company’s cause.</p><p><b>Maserati</b></p><p>Indian automobiles market is going through upgrading phase where people have the potential as well as will to spend on premium brands like Audi, BMW, Merc-Benz and others. There has been a significant rise in number of premium cars sold and it is only expected to increase in coming years. Fiat’s luxury brand, Maserati re-entered Indian market with its premium product range last year. This company’s timing is very strategic and well thought. Quattroporte and Ghibli are promising models; nevertheless new generation to come along with the company have stated that they are working on SUV which would be launched in India along the global sides in 2016. In circumstances like this where company has future visualized and has the potential to tap in the market share as it would like, marketing and showcasing at right platform was missed by them by skipping 2016 Auto expo. Many people are unaware about the brand and its product. It was another major miss at this year’s auto expo.</p><p><b>Volvo</b></p><p>Volvo is going through big transitional change among its line up by complete overhauls of products and upgrading their designs making new Volvo’s not only safe but a style statement in its own. &nbsp;With much hype maker S90 coming in India probably in 2016 end. This product is going to be game changer for the Volvo’s brand image. Their growth in India is steadily increasing with XC series, V40 and S series as their new design is much better and not only they had sorted engineering in vehicles but also pioneered at safety. Volvo had great platform to strengthen their position in India and showcase abilities against rest of the premium brands. Surely this Sweden based maker was being missed at auto expo but again it was more of missed opportunity for them.</p><p><b>MINI</b></p><p>Premium hatch market in India has lots of potential yet to be uncovered to the fullest and MINI is just one of few at making best premium hatches. It was announced that it’s already exciting lineup of models will be extended and updated by introduction of new MINI Clubman and MINI S convertible updated version in India in 2016 by the president of BMW India at Auto expo. The time phase where company is extending their market and new products to be launched soon their presence Auto expo would have been a lot better as a brand as BMW did attract a lot of crowd with i8, 7 Series and X1, if only they would have displayed MINI then it would have been great for MINI to promote themselves to make their hold stronger and wider in India as auto expo is perfect setup for new products to be displayed and launched.</p><p><b>Many other obvious</b></p>Some other big names that missed expo and it was very obvious and unsurprising were Ferrari, Lamborghini, Porsche, Rolls Royce, Aston martin and Bentley. We hope that in the coming years they make it to the auto expo and turn it bigger and more interesting by their presence.

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