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</p><p>&nbsp; As the safety is the major concern nowadays, Maruti Suzuki has come up with a campaign, 'Gift your family a Raksha Pack', on its entry level cars. About a year ago, Maruti Suzuki has been offering ABS and airbags as optional features priced Rs. 6,000 to Rs. 20,000 on almost its entire range. However, the demand of this safety bunch was abysmal. Hence the company came up with a new campaign to promote the importance of safety features.</p><p>&nbsp; Earlier, only 1 of the 20 customers opted for the safety pack, these numbers are of company's best-selling small car, Alto. The latest results of the Indian cars turned out to be very poor when tested by Global NCAP, so the safety of the passenger cars became the biggest talking point in the automotive industry. For this, the manufacturers started to offer safety kit on their cars from the lower variants.</p><p>&nbsp; Unlike the other festivals, Raksha Bandhan is not the most happening ones to attract the sales numbers but with this Pacl and several TV commercials, it shows the focus on the safety from the Indian market leader has increased in a bid to differentiate itself against its rivals. The <u><a target="_blank" rel="nofollow" href="https://www.carhunt.in/Renault/Kwid">Renault Kwid</a></u> and the<u></u> <u><a target="_blank" rel="nofollow" href="https://www.carhunt.in/Datsun/Redi-Go">Datsun Redi-go</a></u> are giving a stiff fight to the <u><a target="_blank" rel="nofollow" href="https://www.carhunt.in/Maruti-Suzuki/Alto-800">Alto</a></u> and this might be another reason for Maruti's new trust on differentiation.</p><p>&nbsp; CV Raman, executive director of engineering at Maruti Suzuki said, "Since the perceivable value of airbag is quite low, the penetration of the airbag option is also low in this segment. However, in higher segments, customers typically opt for the top-end models that have built-in safety features. With increase in awareness levels, penetration in entry segments is expected to increase in future." The fact is only 37 per cent of the customers go for these safety features (airbags and ABS). From this, 34 percent share goes to Baleno and Vitara Brezza customers. &nbsp;When It comes to the best-selling small cars, only 5 percent opt for this safety bunch which is quite disappointing and this segment has 21 percent share in India. So, we hope that with this Raksha Pack customers opt for cars with better safety kit.</p><p>Source: <a target="_blank" rel="nofollow" href="http://economictimes.indiatimes.com/industry/auto/news/industry/maruti-suzuki-offers-raksha-pack-to-enhance-customer-safety/articleshow/53763438.cms">ETA</a></p><p></p>