With design cues taken straight from a tank, Mahindra’s all new offering, a sub-four meter compact SUV named TUV 300 enters the highly competitive compact SUV segment which has players quite literally fighting for the numero uno spot. At a time where auto manufacturers are inclined more towards a fluidic and curved design philosophy, the TUV 300 has left all the curves behind. With its box like straight and rigid design, it does manage to get fair amount of second looks on the road. Its raised bonnet with high shoulder lines that are slightly tilted adds a character to its design. Chrome inserts on the front rectangular box grille and sharp looking swept back headlamps do reminds us of the famous American automaker Jeep. This compact SUV actually raises mixed reactions on its appeal, while the straight bonnet and shadow lines adds to its appeal, what disappoints is the empty looking front air dam with square fog lamps which leaves an incomplete assumption to its exterior. Like other Mahindra siblings, TUV 300 also gets a spare wheel mounted on the tailgate to somehow complete its rugged SUV look. The taillamps are not the most fancy in its segment and they happen to just serve their purpose rather than being an asset. However, with the presence of roof rails, 10 spoke alloy wheels, stylish spare wheel cover and even extended foot rests Mahindra has managed to tame there rugged design into a more city and urban drive.