<p></p><p>Isuzu has launched MU-X SUV priced at Rs. 23.99 lakhs (ex-showroom, New Delhi). Here are a few things we share about the product.</p><ol><li><p>Believe it or not, it's based on Chevrolet Trailblazer SUV which is also sold in India. A pickup version on the very same platform is sold in USA too.</p></li><li><p>While the platform might be similar with Trailblazer, powertrain isn’t. Isuzu MU-X is powered by a larger 3.0 litre 4-cylinder engine and transmission duty is handled by 5-speed Automatic Transmission. Chief rivals have more torque and also 6 speed automatic transmissions. </p></li><li><p>Though the wheels could have been larger on such a large SUV, Isuzu has opted for 17" alloy wheels instead of larger 18", 17" being more practical for the Indian Operating Conditions. Remember, Innova Crysta had its 17" wheels on top trims changed to 16" quite soon.</p></li><li><p>Shift-on-the-Fly 4x4 engagement-shifting to 4x4 from 4x2 can be done till speeds up to 100 kmph.</p></li><li><p>Although the car is tech laden, six airbags should have been available than the current two standard airbags. </p></li><li><p>One touch fold for both 2nd and 3rd Row is a boon for ingress and egress, makes it easier.</p></li><li><p>A sunroof at this price point would increase appeal of the car to a wider audience.</p></li><li><p>The sales and service network of Isuzu is still expanding. Right now, the network is wafer thin.</p></li><li><p>The well received Ford Endeavour is very close to MU-X in terms of pricing, the Ford being a more established brand with a much wider network. Isuzu will have to work hard to establish the brand equity enjoyed by rivals.</p></li><li><p>Isuzu started its Indian innings with pickups and then moved up the pricing ladder, many may have the image of Isuzu as a utilitarian pickup maker. Only the test of time will tell if car buyers perceive Isuzu to be a premium car brand or not. &nbsp;</p></li></ol><p></p><p>

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