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</p><p>&nbsp; <u><a target="_blank" rel="nofollow" href="https://carhunt.in/Brand/Ford">Ford</a></u> has reduced the prices of its <u><a target="_blank" rel="nofollow" href="https://carhunt.in/Ford/Figo">Figo</a></u> hatchback and <u><a target="_blank" rel="nofollow" href="https://carhunt.in/Ford/Figo_Aspire">Aspire</a></u> compact sedan in the range Rs. 25,000-91,000 depending upon the variant. Ford earlier had rolled out a Rs. 200 crore campaign to increase the sales, but this price reduction should enhance the curiosity of potential buyers in its products. Ever since the launch, both Figo and Aspire, were not performing as per expectation of Ford despite the availability of 1.5 litre diesel engine and 6-speed Dual Clutch Transmission with its 1.5 litre petrol variant.</p><p>&nbsp; Top end variants, Titanium(+), of both the cars will include 6 airbags, Emergency Assistance and SYNC at reduced prices. With new prices in place, prices for Aspire Titanium (+) petrol and diesel variants are Rs. 6,80,150 and Rs. 7,89,850 respectively. For Figo Titanium (+) 

prices&nbsp;are Rs. 6,28,700 for petrol and Rs. 7,17,750 for diesel. This move of price reduction comes after ford's campaign to reflect easy on pocket maintenance costs for all its products. Ford is leaving no stone unturned to bring more volumes for Figo and Aspire. Both the cars are built at Ford’s Sanand plant in Gujarat.</p><p>&nbsp; Anurag Mehrotra, executive director, marketing, sales and service, Ford India said, "Offering technologically advanced and safe products are critical to our vision and commitment to customers". He further added, "With the realignment of prices, Figo and Aspire are even more compelling for customers. The realignment also enhances the accessibility of these outstanding products, which offer segment-first safety features and class-leading technologies."</p><p></p><p></p>